Our Culture
Every culture is built on two things: the little moments we repeat and the lines we never cross.
From onboarding redesign to authentic recognition rituals, leadership language guides and spontaneous hikes that turn into brainstorms. True North is our compass, not a script.
Our Pillars
Our pillars guide how we show up every day. We create spaces where everyone feels safe to be themselves, encouraged to share openly, and inspired to find meaning in what we do together.
SAFETY
A sense of belonging doesn't start with a policy; it starts with a gesture.
VULNERABILITY
When people feel safe enough to be vulnerable, they become brave enough to be brilliant.
PURPOSE
Excellence feels natural when it's rooted in purpose.
Our Non-Negotiables
The lines we never cross are our non-negotiables. They’re the shared standards, behaviours and values that help us create a place where everyone feels safe, respected and proud to belong.
We value humility and teamwork over titles or personal credit. By listening, learning, and supporting each other, we create space for the best ideas to thrive.
LEAVE YOUR EGO AT THE DOOR
We share honest feedback and ideas with care and respect. It’s about being open and direct while lifting others up, not tearing them down.
SPEAK THE TRUTH, KINDLY
We support, trust, and step in for one another through challenges and wins alike. Together, we create a team where everyone feels safe and valued.
WE HAVE EACH OTHER'S BACK
Here, you can speak up, share ideas, and be yourself without worry. We listen, respect, and support each other, always.
THIS IS A SAFE SPACE
We treat everyone with care and consideration, no matter the situation. Respect is part of everything we do and it’s how we show we value each other.
CONSISTENCY
IN RESPECT
We take responsibility for what we do, admit mistakes, and learn from them. Being accountable helps us grow and keeps trust strong within the team.
OWN YOUR ACTIONS
We celebrate what makes each of us unique and make sure every voice is heard and valued. Here, you’re welcome just as you are.
EVERYONE
BELONGS
We prioritise connection, support, and being present for one another. Even in busy moments, we show up and make space to listen, help, and collaborate.
WE MAKE TIME FOR EACH OTHER, ALWAYS
Diversity, Equity & Inclusion
We strive to foster an environment where colleagues from all walks of life feel included and valued. We are proud to be one of the original signatories of the Bow Valley’s Workplace Inclusion Charter and to have been recognized as a certified “Silver” member in 2024. Our ongoing goal is to continue to improve our efforts and policies to ensure every colleague feels welcome here.