top of page
c91083b6-d577-4eec-b9a3-26240411a684.jpg

Our Culture

Every culture is built on two things: the little moments we repeat and the lines we never cross.

From onboarding redesign to authentic recognition rituals, leadership language guides and spontaneous hikes that turn into brainstorms. True North is our compass, not a script.

Our Pillars

Our pillars guide how we show up every day. We create spaces where everyone feels safe to be themselves, encouraged to share openly, and inspired to find meaning in what we do together.

569A6605.jpg

SAFETY

A sense of belonging doesn't start with a policy; it starts with a gesture.

569A6529.jpg

VULNERABILITY

When people feel safe enough to be vulnerable, they become brave enough to be brilliant.

569A6768.jpg

PURPOSE

Excellence feels natural when it's rooted in purpose.

Our Non-Negotiables

The lines we never cross are our non-negotiables. They’re the shared standards, behaviours and values that help us create a place where everyone feels safe, respected and proud to belong.

LEAVE YOUR EGO AT THE DOOR

We value humility and teamwork over titles or personal credit. By listening, learning, and supporting each other, we create space for the best ideas to thrive.

WE HAVE EACH OTHER'S BACK

We support, trust, and step in for one another through challenges and wins alike. Together, we create a team where everyone feels safe and valued.

CONSISTENCY IN RESPECT

We treat everyone with care and consideration, no matter the situation. Respect is part of everything we do and it’s how we show we value each other.

EVERYONE BELONGS

We celebrate what makes each of us unique and make sure every voice is heard and valued. Here, you’re welcome just as you are.

SPEAK THE TRUTH, KINDLY

We share honest feedback and ideas with care and respect. It’s about being open and direct while lifting others up, not tearing them down.

THIS IS A SAFE SPACE

Here, you can speak up, share ideas, and be yourself without worry. We listen, respect, and support each other, always.

OWN YOUR ACTIONS

We take responsibility for what we do, admit mistakes, and learn from them. Being accountable helps us grow and keeps trust strong within the team.

WE MAKE TIME FOR EACH OTHER, ALWAYS

We prioritise connection, support, and being present for one another. Even in busy moments, we show up and make space to listen, help, and collaborate.

Diversity, Equity & Inclusion

We strive to foster an environment where colleagues from all walks of life feel included and valued. We are proud to be one of the original signatories of the Bow Valley’s Workplace Inclusion Charter and to have been recognized as a certified “Silver” member in 2024. Our ongoing goal is to continue to improve our efforts and policies to ensure every colleague feels welcome here.

Silver Inclusion Champion Transparent.png
bottom of page